Converting non buyers & recommend a friend
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I will add that I personally offered a free sample rather than a discount, mainly I wanted to try and get as much of the paid traffic into the customer database as I could rather lose them forever, however it seemed to have the effect that they would then add 3 or 4 other items to the basket.
Not sure you'd have the effect by just offering a discount, but be interested to see....Regards
Neil.Comment
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create a discount in discount manager, it gives you a url that will apply that discount and take them to the basket, that's how we have it set up.
My gut feel is that this is working pretty well, it's hard to equate what you give away in discount to customers that would have bought versus the extra business the discount gets you.
Feel free to give it a go on our site to see how it works if you likeComment

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